How You Should Listen to Your Customers

Your customers have some levels of expectations for any company they choose to do business with, as such is the case for customers seeking car assistance services from towing service Mclean va. Research has shown that more than 80 percent of customers are ready to switch products and service providers in case they get a bad experience from a company they have been doing business with. This calls for the importance of businesses actively listening to their customers and analyzing feedback with the hope of correcting anything that would amount to customer churn.

Listening to Your Customers

Listing to your customers is not all about hearing their problems. It does not only include picking up a phone and answering it. Listening to customers in the right way involves connecting to them on a personal level. It involves paying close attention to their needs and understanding how you can help them achieve their goals. The best service reps are excellent listeners. They have a good recall of relevant details that spark customer emotions. They can track and pull vital customer data and save the customer the time wasted looking for repetitive information.

Here are some of the top reasons you need to consider listening to your customers;

Reduce customer churn

Churn is absolutely detrimental for business. When it comes to churning, poor customer service is the second biggest reason why customers will abandon a business and switch to other providers. When customers don’t feel valued during a service interaction, they will be quick to look into your competition and seek help from there. 90 percent of customers are even happy and willing to pay more for another provider, of they get a feeling they will receive a better customer experience.

Improve customer loyalty

No matter how impressive your product or service is. It will never be completely safe to be free from threats of churn. Just a single poor interaction with customers and you will be a candidate for churn. This means you have very little room to make errors when it comes to matters of customer service. You need to assemble your team and equip them with the resources needed to ensure they can remain happy and offer impressive service for your customers. Keep in pace with customer demands and fulfill all their expectations.

Increase customer retention

When your reps listen to your customers, service interactions will always be smooth. Reps and customers will always be on the same page if there are clear channels of communication and matters are resolved within the shortest time possible. Lack of friction between the two groups is important as it ensures there are high levels of customer retention.

When you listen to your customers, you will be creating delightful experiences. You need to invest in the dialogue between you and customers and make interactions smooth and more meaningful. When customers know you listen to them, it becomes easy to do business with them. Always let the customer speak and stay humble throughout the interaction. Engage with your customers on their preferred channels of communication

What You Need to Know About Google Docs

The advent of technology has made it easy to store and retrieve information anytime, anywhere, provided you are connected to the Internet. Now you don’t have to worry about having a large physical storage space to store your data and information. Today, we have made a lot of advances in cloud computing, and I find myself using cloud applications such as Google docs, to store content created for parking management businesses.

Google has helped brands to become more visible online and generate a lot of revenue from the process. One of the most commonly used tools is Google docs. It is a free word-processor or alternative to Microsoft Word that allows anyone to easily create, edit, and share their documents. Using Google docs, you can create awesome content and collaborate with your team.

Google Docs

With Google docs, you don’t need to make any software download. There are no payments needed and accessing the application is not constrained to any particular browser. It is a free and cross-platform application that lets you sync across your devices such as phones, tablets, and desktops. With Google docs, you can work both online and offline. All you need for your success is to have a Google account.

This cloud-based tool includes a clean layout with unique features for all users. You will have the chance to work, share, and collaborate anywhere. The platform enables users to automatically sync and save all their work so that they don’t have to worry about the save button.

Google Docs vs Microsoft Word

It should be noted Microsoft word has been around for longer than Google Docs and remains exceptionally very popular. Millions of multinational companies pay big time to use Microsoft Word and Microsoft suite of products. You can get started with Microsoft word with the Home and Business package that runs at $69.99.

Another key difference between Microsoft Word and Google Docs is how work is saved. If your laptop crashed while using Microsoft Word, you stand to lose any unsaved work. With Microsoft Word, your lives on your computer, unless you are using the cloud application. Using Google Docs is free, as compared to Microsoft Word which might necessarily not be true.

Google Docs gives users the ability to collaborate. The first of the collaboration is sharing content. There are many tips and tricks that users can take advantage of while using Google Docs. This happens regardless of whether working as an individual or team. Google Docs allows multiple people to work, collaborate, and make edits within a single document and in real-time through any browser.

Additionally, sharing becomes easy by creating a sharable link. Generating a sharable link is one of the easiest ways of Sharing content on Google Docs. You also have the option of sharing your document via email address. Doing so means sending an invite to a person’s inbox and adding a document to their Google account. You also have the chance to choose advanced sharing options which gives you the ability to choose how you want to share the document.

Key Components of a Business Plan That Stands Out


The power, technology, and resources we have today have made it easier than ever to start a new company. I can now walk to local government offices and start a business that deals with emergency towing in Charlotte with more ease than it was a decade ago. While starting a company may seem easier now than ever before, entrepreneurs are faced with an uphill task from the moment they decide to get started. Any new business will need to compete with a pool of competitors to stand out and win.

Aspiring entrepreneurs who go blind, without having a clear plan on hiring, marketing, and finances are destined to face it rough, in building a successful company. Crafting a business plan is an essential element that should never be skipped.

Here are the key details you should include in your business plan.

Executive summary

After the cover page, we have an executive summary that gives a brief in one or two pages of your business, by highlighting the most crucial pieces of information to your readers. It is intended to grab the attention of your readers and summarized crucial information regarding your company with short and long-term goals. From the executive summary, you will expect to read about the mission statement, the company history, and leadership model, overview of competitive advantage, financial projection, company goals, among others.

Company and Business Description

This section provides a more thorough description of what your company is and why it exists. The major part of writing this section will entail defining the company purpose, what the business will be selling, the target market as well as a clear plan for success. You will find descriptions of mission and vision statements, core values, team, and organization structure, among others.

Product and service line

data scientist

This category will help in providing a more in-depth overview of what products and services your business will be dealing with. Provide the name of each product or service you intend to engage in, purpose, and a description of how it works. Additionally, complete the process by adding the pricing model to your intent to apply.

Market Analysis

At the market analysis section, you provide details about your audience to which you are marketing your business. It should include the size of your total addressable market, demographics, psychographics, and analysis of your location. You should come with a documentation of your marketing research by applying Porter’s Five Forces Analysis, or SWOT approach.

Marketing Plan

Unlike the market analysis section, the marketing plan explains and analysis all the tactical approaches you will use in reading out to your target audience. You will need to list the channels you will be advertising on as well as the organic marketing methods you will use for the growth of your business. After you come up with a comprehensive marketing plan, attach it to the appendix section.

Financial Considerations

Ultimately, you will need your business to grow, and this growth will come when you invite investors to your business. Investors will want to know two things; when will they earn their money back and when will they start seeing returns to their initial investment. You need to be clear and calculated in convincing investors on the same.

Steps to Create an Outstanding Marketing Plan

Do you take a keen look at your marketing plan each year and evaluate where you have gone right or wrong? With a marketing plan that is annually reviewed, it will help in setting your business on the right course to achieving its mission and vision. When contracted by a cleaning services in Fredericksburg to prepare a marketing plan, it had to be a high-level plan that guides the direction of the team’s campaign, objectives, goals, and growth. Without a marketing plan, it can be very difficult to set a budget and decide on the activities to be carried out.

To make your process of creating a marketing plan for your business, we have put together a list of key things you need to include for your success. Let’s dive straight in.

Conduct situations analysis

Before you can dive deep into creating a marketing plan, you need to have a keen understanding of your current situation by performing a SWOT analysis. Have a keen understanding of your current market and evaluate your performance in relation to competitors. Think of the areas your competitors are doing better than you and think about the areas that set you apart.


Define your target audience

Once you have a better understanding of the market and the position of your business, ensure you understand your target audience properly. Ensure your business has clearly defined buyer persona. This persona should include demographic information such as age, gender, income among others. It should also have psychographic information that lists customers’ pain points and goals.


Write SMART goals

Remember you can never go anywhere meaningful unless you have a road map. In marketing, you will not be able to improve your ROI unless you have a clear understanding of your goals. Once you have figured out your current situation and your audience, the next step is to define your smart goals.

Smart goals are those that are specific, measurable, attainable, relevant, and time-bound. Any goal you set must include a time frame for which you want to complete.


Analyze your tactics

Once you have written your goals based on your target audience, the next step is to figure out what tactics will help you achieve your goals. You also need to figure out which would be the right channels and actions to focus on. You might be having a goal of increasing the following on your social media by say, 50 percent. In such a case, one of the tactics you can use is to host a giveaway and respond to every comment that is directed to your channels. Once you have a clear understanding of your goals, you can brainstorm several tactics to see their applicability.


Set your budget

Before you can begin implementing any of your ideas, you need to have a budget. You might be looking forward to advancing in social media advertising. You will not be able to implement anything unless you set a budget first. When writing your tactics, be sure to include the estimated budgets.

Tips to Negotiating Your Salary

salaryMany are times we are presented with opportunities to negotiate our salaries be it over email, over the phone or in person. Whether you are working for, an office job or working as a freelance, salary negotiation is always a cycle that occurs throughout your career. At any given time in your career, you will be interviewed for a new position, negotiate a job offer, leave your current position, start your new job and eventually ask for a pay rise.


How to negotiate your salary

Salary negotiations start right from the interview process. It begins at the moment you are asked about your current salary and the expected salary. The first rule of salary negotiation is not to disclose your salary history or salary requirements as it can turn out to be uncomfortable. If you are negotiating your salary over email, you are likely to get the first offer.

Once you get the first offer, you will counter offer by providing a witfully crafted email that includes a strong case supporting your counteroffer. In most cases, your counteroffer will be 10 to 20 percent more than their offer. After you send your counter offer, you are required to think past the response you will get from your potential employers. The recruiter may come back with a new improved offer, and this presents you an opportunity to refine the final details of the proposal, accept it or decline it.


Negotiating Tips

negotiateAs long as you have done the necessary research to figure out the realistic salary range, the next thing you need is a plan for navigating the negotiation. All the other stuff will always fall into place. First, you need to have a salary range instead of having a single figure. Offer this range based on what others in the field are getting. When you have an acceptable salary range, you set yourself up to negotiating and finding compromise easily.

Note that you should not sell yourself short. One key issue people make is failing to include benefits in their total compensation. An example can be when you earn $120,000 per year with a 10 percent bonus on dental, health and other additional benefits, you should respond to the question by saying you look forward to getting $132,000 plus generous benefits.

It is also essential to practice your pitch at least once before the actual negotiations. Find someone who can listen to your proposal as you pitch, so that they can help you refine minor details in your pitch. Always be gracious and don’t be worried too much about coming out as demanding or ungrateful. When it comes to negotiation, it is also essential that you be confident in your delivery, and no matter the outcome, be appreciative and understanding of the opportunity.

There are also important issues that you should have in your mind. When you get an offer, ask if there is a chance to negotiate it. Ask questions for clarity such as whether there are any other benefits besides the base pay. Ask about the outlook of the salary raises and promotions. Also be sure to ask the metrics your employer uses to evaluate the success of employees.

How to Start a Data Science Company

data scienceLearning data science can be complicated and intimidating. Let alone learning data science, starting a data science company can be very overwhelming. Before you can launch a data science startup, you need to be a data scientist; else you will be joining in as an investor. There are lots of questions you have to answer to get everything right.

Which tools and languages do you need to learn? Is it R or Python? What kind of techniques do you need to focus on and how much statistics must you learn? These are just some of the critical questions you have to get right from the onset. We have created this guide to help those who want to come up with a data science or data analytics startup.

Choosing Roles

In the data science world, there are many different roles, and the first thing you need is to choose the right role. These roles include a machine learning expert, a data visualization expert, a data engineer, data scientist among others. Your background and experience will help you fall into the right category. It would be difficult and costly to shift from one category to the next.  If you are not sure about what to choose, talk to people in the industry who understand these roles well.


Services to Offer

If you want to start a data science company, you must provide analysis services to help solve your customer needs. You can sell your services to one customer, and if you deliver quality services, the next customer will come calling. You do not need to worry about getting other customers, and the kind of work you provide with the first customer determines how your success will roll out.


Get the Right Team

teamworkRunning and delivering on the services required in a typical data science company is never an easy work. The market for data science is full and ripe but suffers skilled personnel. There are not enough qualified people to take up data science roles. You need to take time to assemble your ideal team that can deliver in an overwhelming environment. Take your team to task, to keep them motivated and always ready to learn new and emerging technologies.


Customer Experience

The customer is king, and their satisfaction will play key between your success and failure. When starting out, you don’t need to worry about growing your customers from the offset. What you need is to pitch to one client, bring them on-board and work to solve the problems they are facing. And since many similar clients are facing same issues, words will spread like wildfire that you can deliver on your promises. Referrals are one of the best and effortless ways to grow clients.



You can hardly survive in the data science world without funding. You will need to invest a substantial amount of money in building your data infrastructure and centers. You will also spend heavily on product development and testing. Marketing budget equally deserves its share. You will also need to pay your employees, be it in monthly retainers or to have some equity in your company. To run all these issues comfortably, you need to look for investors ready to finance your business.







How to Become a Data Scientist

data scientistData science has been branded as the hottest and sexiest job of the 21st century. The modern world we are living in today is full of pressing questions that must be answered by big data. The term data science comprises data analytics, business intelligence and much more. For businesses and nonprofit organizations, there is a seamless infinite amount of information that can be collected, sorted, analyzed and interpreted to help in making meaningful decisions.

A good question is how a business use purchasing data to create a marketing plan can? How can various departments in government use patterns and behavior to engage in community activities? For these and many other questions, we can only rely on big data analytics for answers.


Who is a Data Scientist?


A data scientist is a person trained to gather, organize and analyses data to help people from different industries make appropriate decisions, Data scientists come from different educational backgrounds be it math, computer science or engineering. A data science degree involves a range of computer-related majors but also features math and statistics. To become a data scientist, there are some natural skills you need to possess. First, you need to be curious and have a drive that pushes you to learn always.


Getting Started

To get started, you need to know the role of data scientist and what they play in the industry. Next, you will get yourself acquainted with python. When you get to know the basics of python, the next step is to explore statistics. When examining statistics, you should aim at having a firm grasp on the basics of statistics. You should also be ready at exploring a given dataset and performing their respective data visualization.

Next, you need to get into the basics of machine learning. In the end, you should develop enough knowledge to take part in hackathons and get a good ranking. Go into the depth of feature engineering as it forms one of the most exciting aspects of data science.

Data Science Persona

At this stage, you need to build a data science persona. The real challenge facing data scientists lies in explaining the power and capabilities of the models you create for non-technical people. Build your persona and work hard to get recognition and ranking in the groups you compete with.

Once you have built your persona, go into the depths of advanced machine learning and time series modeling. You should aim at tackling advanced ML algorithms and time series models. Note that most of the data you will deal with will be unstructured.

Once you get to understand how to deal with unstructured data, it’s time you introduce yourself to deep learning. At this stage, you get to know how to deal with neural networks and how to solve neural problems. Remember practice is the only real way to keep up with the demands of big data. A data science degree might be the most obvious career path, but other non-technical computer-based degrees can help you in launching your data science career. These degrees are in the fields of computer science, statistics, physics, social sciences, math, and economics.

Important Things you need to have in Your CV

resumeIt can be challenging to define and dictate which items are most useful to include in your CV when you are job hunting. Your resume should have both your professional and personal strengths in a very comprehensive yet just a straightforward manner. If you want to avoid featuring unnecessary information, here are simple and straightforward items you need to include in your CV.


Job Experience

One of the essential items to include in your resume for your employer to see is your employment history, what we call job experience. You want to show a track record of what you have been doing and what you are capable of doing. You do not have to list every job you have worked, but sure to include the most important ones. If you were involved in lots of jobs, you might consider offering a listing so that you do not miss out on important details. The key to highlighting these jobs is to demonstrate your wealth of experience and importance in any leadership role.


Educational Experience

In your CV, you have to include a list of your academic qualifications for your employer to see. Ensure you list all the degrees, certificates and other skills you have that can boost your chances of getting employed.  Some employers will have a keen interest in the specifics of your skills as well as the particular institutions you got admitted to. You need to use good judgment to list the grades you got in an internationally universal format.


Special Skills and Experience

In the section of specialized skills and experience, you have to list down any specialized skills and knowledge that you possess that can set you ahead of your competitors. Any specialized skills or complex tasks you worked on including internships should be listed in this category.

Personal Qualities

It will be essential to give your employer some sense of who you are and what you can achieve on a personal level. Include important about your interests, hobbies, and recreational activities. If you have interest on aspects such as movies, books, and sports, be sure to include them in your CV. It is important not to add too much information on your qualities and interest as it may negatively impact you.


Volunteer Work

It is imperative to include any volunteer work that has direct relevance to your line of work. Including volunteer work in your resume shows that you are willing to go above and beyond to deliver beyond what is required. It also shows that you are eager to give back to the community and the company without necessarily getting compensated.


Be keen on the words and language you use on your resume. Ensure that for every job advert, you coin your resume to be in line with the words used to describe their ideal candidate. Ensure you include keywords and attributes that define the personality traits of what recruiters are looking for. For your resume, keep it one page at all times. Studies have shown that most recruiters spend only 10 seconds trying to review your resume and judge if they are willing to work with you or not.